Indianapolis, IN — January 6–11, 2026 — The archery and bowhunting community gathered in force in Indianapolis this week for ATA Show Week 2026, a multi-event celebration of target shooting, outdoor innovation, competition and industry collaboration. Built around the long-standing ATA Trade Show, the expanded week brought together retailers, manufacturers, competitors and consumers in what many described as the largest and most dynamic archery event in recent history.
For six days in early January, the Indiana Convention Center served as the epicenter of the archery world. From supplier showcases and dealer networking to indoor tournaments and public exhibitions, the week-long schedule offered something for every level of archer and outdoor enthusiast.
Opening Days: Industry Trade and Networking
The week kicked off on January 6 with pre-show industry events including the ARRO Hot Show and the NABA Show, two important buying group gatherings that set the tone for the expanded week ahead. These early sessions brought manufacturers, distributors and retail partners together to preview new products and plan business for the coming season.
On January 7–8, the members-only ATA Trade Show returned in a refined two-day format. As the premier business event in the archery and bowhunting industry, the trade show enabled attendees to see product launches, attend networking sessions, negotiate dealer pricing and connect with industry leadership. Hundreds of exhibiting brands filled the halls, showcasing advancements in bows, arrows, accessories, apparel and outdoor gear.
Retailers and industry professionals also took part in educational sessions, panel discussions, and social events designed to strengthen connections and share expertise. From technical seminars to evening receptions, the early portion of ATA Show Week reinforced the association’s role as a business accelerator.
Midweek: Supershow Debuts and Public Access
A major milestone in 2026 was the debut of the Archery & Bowhunting Supershow, which took place January 9–10 and marked the first time the ATA opened its show floor to the general public. Previously a trade-only event, the Supershow invited everyday archers, bowhunters, youth club members and fans to walk the same aisles as industry professionals and interact with leading brands.
Thousands of visitors explored product demos, tested gear on shooting lanes and participated in hands-on activities that brought archery technology to life. The Supershow’s educational seminar series offered insights ranging from gear setup and tuning to big-game hunting strategies, featuring expert presenters from across the sport.
Exhibitors used the Supershow as a launchpad to highlight their latest innovations, with everything from performance bows and high-precision arrows to smartphone-connected accessories drawing attention. For many attendees, the chance to try equipment first-hand made the Supershow a standout attraction.
Competitive Spirit: Rushmore Rumble and S3DA Indoor Open
Running alongside the Supershow was a pair of high-energy competitions. The NFAA Rushmore Rumble, a long-running indoor archery tournament traditionally held in Yankton, South Dakota, found a new home in Indianapolis for January 9–11, drawing elite target shooters and rising talents from around the country.
At the same time, the S3DA Indoor Open provided a spotlight for youth archers, offering competitive opportunities and exposure on a national stage. The presence of junior competitors alongside the industry’s premier events underscored ATA Show Week’s community-wide appeal.
A Unified Celebration of Archery
As ATA Show Week wrapped on January 11, industry leaders pointed to the week’s success in both business and engagement. By uniting professionals and the public under one roof, ATA created a showcase that celebrated the sport’s depth and diversity — from innovation and enterprise to competition and camaraderie.
Organizers and exhibitors alike noted that the expanded format not only strengthened industry ties but also helped bring archery and bowhunting to a broader audience — a goal that many hope will continue in future years.